City of Mali Lošinj is a part of the local Government structure of Croatia.
Mali Lošinj is situated on the island of Lošinj. With just over 8.000 inhabitants it is the largest settlement on the Croatian islands.
Tourism is the main source of income for majority of population, which is either employed in hospitality or is providing support through various institutions and community services.
Tourism in island Lošinj appeared in late 19th century, attracting Austrian nobility for winter recovery and relaxation at seaside. Since 1892 Mali Lošinj is recognized as “healing island”, being one of first official tourist destinations in Croatia. Currently known as “LOŠINJ – ISLAND OF VITALITY”, the City has a clear strategy of sustainable development, including development of tourism. It has already implemented numerous activities to support SME in tourism, e.g. manufacture and sales of aromatherapy aid – organic growth of plants and essential oils, healthy organic food production and sales, production of indigenious plants etc., and is supporting further activities to grow specific and niche segments, in line with sustainable development.
Through Museum of Mali Lošinj it runs several exhibition locations where various art and historical collections are presented. The most attractive is the Museum of Apoxyomenos, opened in 2016 to showcase the ancient bronze statue of athlete, found nearby on the seabed in 1996.
Further ancient exhibits are presented in Lapidarium of Osor, 4000 years old town connecting islands Cres and Lošinj, bursting with ancient remains and history.
The City of Mali Lošinj has successfully attracted support from EU funds for its projects – 28 projects have been completed and 8 projects are ongoing, with total value of 20 Mil. Euro.